Are you ready to take your business to the next level?
The first step is to get a striking website that brings your customers to you. You need a professional site that is on-brand and works for you. Whether starting from scratch or doing a total revamping of your current site, this can seem intimidating. Think of a Web Designer or a Web Designing firm as your marketing partner. The website it designs for your business will play an integral role in your company achieving its online marketing goals. The hiring decision you make will dictate your website success.
However, choosing the right Designer or a Design company can be a daunting process given a fact that there are ocean full of designers and companies surrounding you. So what do you do? Whom do you choose? The best approach here is through hiring process, same as we’d hire employees.
To help you with the decision making process to find a right fit here are the top 10 questions you should consider before hiring a Designer.
1. What services do you offer?
Just because any web designer or a web design company is offering web development, hosting, copywriting, e-commerce solutions, and digital marketing services such as social media, SEO, or PPC management do not assume that the company is good at one thing because they offer another. It’s great to have one company handle most or all of your digital work, but it’s more important to get a solid result. Choose a web design firm by interviewing, reviewing performance results, requesting a portfolio of their work and checking references. This will ensure that you make the right choice for the service you require.
2. What’s included in the initial design?
It’s important to know upfront exactly what is included in the design. Ask for a breakdown of everything that is included and get clear on anything you may want that would be considered an add-on. At Techtic we have fixed web design packages so you know exactly what you’re getting. The only surprises you’ll get are knock-your-socks-off professional design.
3. What’s the cost?
Just like what’s included in the design, you’ll want to know specific costs. Some companies have fixed pricing and others charge for monthly running. Get clear on what your options are and what best fits your needs. Understand your budget and ask what can be accomplished within your capitals. Don’t forget to check on recurring web hosting and domain name charges. These are generally separate to web design costs.
4. Do you custom design websites or use pre-made templates?
Often times, web design companies offer both options to meet the needs of their clients. Some businesses want to establish a strong brand, so they want the unique look and functionality a website designed from scratch provides. Other businesses are not that reliant on an online presence and opt to save money with a template that can be customized. Discuss your website needs and ask for a price comparison of the two before making your decision
5. Can you provide examples of websites that you have designed?
Looking at the design style of these sites will help you evaluate the design diversity of the firm. Also note the performance of the sites, whether the navigation is easy to use, if the websites are well-crafted, if the designs are current and modern, and how well the design matches the business style. Ask questions. Find out why things were done the way they were. You may think an example site looks too simple only to find out that was exactly what the client needed.
6. How long will it take?
Your timeline is extremely important. If you are planning a launch or other big event to coincide with your new website, you’ll want to ensure that the company you hire can meet your expectations. Get specific on your expectations for completion and ask what milestones will be marked along the way, so you can ensure things are moving at a pace you’re comfortable with.
7. What strategies will you use to generate revenue for my site?
The company you select to design your website should be just as concerned about generating revenue for your website as you are. As such, they should be able to list proven strategies that they typically incorporate into a site design. These results-oriented strategies should be in line with your goals, such as prominent placement of your business phone number, an appealing slideshow on the home page that reinforces your business, featured products or sales prominently appearing on every page of the site, and calls to action that are prominently positioned to grab the visitors’ attention.
8. What is your research and discovery process like?
Before beginning any work on your website, the company should do some research about your industry and what your competition is up to. You want to be on the cutting edge and ahead of the competition. Your design team should be able to discuss trends in your industry and how your website will be on trend and one-of-a-kind at the same time.
9. How will my project be managed?
Typically, a website design process includes four stages: strategy/research, design, site development, and launch and evaluate. When learning about the project management process of a web design firm, ask whether there will be a specific manager or contact person for your project, a timeline for the different stages, the manner in which you will receive progress reports and whether a project management system is used to manage tasks.
10. What do you need from me?
Even with all of your questions, there’s always something you could be forgetting or missing. You’re hiring a web design company because you want the professional help. Let them be the professionals and give them the chance to ask you questions and fill in the blanks. Give them the opportunity to step up and they may blow you away with things you hadn’t dreamed of.
Once you do your due diligence, the answer will become clear as to which website design firm to entrust the success of your business to with this all-important website design project.